Design & 3D

Design and 3D rendering.

Every Proink project starts on paper and then moves to screen. We develop the concept, adapt the artwork and render the unit in 3D so you can see it standing in its space and approve it before anything is cut.

3D render of a retail display produced by the Proink design team

What's included

  • Creative concept development
  • Retail display design
  • Exhibition stand design
  • 3D modelling & rendering
  • Photorealistic visuals
  • Technical drawings
  • Graphic design & artwork adaptation
  • Print-ready file preparation
  • Brand guideline compliance
  • Material & finish specification

Why does Proink sketch before quoting?

Because a quotation without a drawing is a guess. Until someone has drawn the unit, nobody knows how many parts it has, what it is made of, or how long it takes to build. Sketching first means the number we give you is based on something real.

It also changes the conversation. When a client sees a sketch, they respond to the idea rather than to a price, and the useful feedback arrives at the point where changes cost nothing. Every change made at sketch stage is free. The same change during production is expensive, and after installation it is a rebuild.

Concept sketch and technical drawing for a retail display by Proink

What does the 3D rendering stage give you?

A render shows you the finished unit standing in its actual environment before it exists. You see the proportions against a real aisle, how the lighting behaves, how the finishes read next to each other, and whether the brand looks the way it should from the distance a shopper will see it.

This matters most for the things that are hard to imagine from a flat drawing. Scale is the usual surprise. A unit that looks right on paper can feel oversized in a narrow aisle or lost in a mall atrium. A render settles that question before we build.

It also gives you something to circulate internally. Approvals in most companies involve people who were not at the briefing, and a photorealistic image gets a decision far faster than a technical drawing does.

What do you receive at each stage?

Concept sketches come first, digital or hand-drawn. Then 2D artwork, print-ready and compliant with your brand guidelines. Then photorealistic 3D renders from multiple angles.

Alongside those, you get dimensioned technical drawings ready for production, and a written material specification covering finishes and colour references. That set is what the workshop builds from.

What happens to the artwork?

Brand artwork rarely arrives ready for production. Files come sized for print or screen, colours are specified for one process and need converting for another, and logos need adapting for the surface they are going on.

We handle that adaptation, working inside your brand guidelines. Colour matching is the part that gets underestimated, since a brand red printed on vinyl, lacquered on wood and lit by LED can read as three different colours if nobody is watching. We manage that so the finished unit matches the brand, not just the file.

What makes a good brief?

The briefs that produce the best work are rarely the longest. What we need is the objective, the constraints and the deadline. What is the product, where will the unit stand, how much stock does it need to hold, what does the retailer allow, and when does it have to be live.

Photographs of the intended location help more than almost anything else. A photo of the actual aisle, entrance or hall tells us about ceiling height, lighting, floor finish and what the unit will compete with visually. Budget range helps too, not to spend it, but because it determines which materials and finishes are realistic.

Can Proink design without producing?

Yes. We offer design and 3D rendering as a standalone service if you have your own production, though most clients find that having the same team design and build removes a category of problems. A designer who has never built the unit can draw something impractical. A design team that works alongside the workshop draws things that can actually be made.

Because the same company builds the unit, the drawings are written for our own production floor rather than handed over and interpreted. That removes the most common failure point in this industry, which is a beautiful design that gets simplified during production because nobody checked whether it could be manufactured.

Frequently asked questions

Yes, design and 3D rendering are available as a standalone service.

We work through revisions at sketch and render stage until the design is right, because it is far cheaper to change a drawing than a finished build.

Yes. We work inside your guidelines and adapt artwork to suit the materials and production method.

A concept sketch typically comes back within a few days of the brief. Full 3D rendering depends on complexity, usually a few days to a week.

Yes. Dimensioned, production-ready drawings are part of the process, along with material and colour specifications.

The product, where the unit will stand, how much stock it needs to hold, any retailer restrictions, and the deadline. Photos of the intended location help more than almost anything else.

Ready?

Let's build something worth stopping for.

Tell us about your launch, your booth or your next display. We will take it from sketch to installed.

Explore other services

Retail Displays

FSUs, gondolas, podiums and counters that stop shoppers mid aisle.

Exhibition Stands

Booths and trade show stands, from nine square meters to full pavilions.

LED Screens

LED walls, lightboxes and illuminated displays, supplied and installed.

Printing & Fabrication

Wood, MDF, acrylic, metal and large format print, finished in house.